We all know how important SEO is and how relevant it continues to be even today. Even as more and more consumers search for information online, it has become clear to all that they prefer quality information that provides the details that they are looking for.
This is where SEO continues to play a critical role, optimizing the website that contains such information, and eventually influencing its ranking for the better in Google. At the same time, it also helps your business stay relevant, visible, and still going strong.
Now, if you’re one of those having a website, have you ever wondered what drives traffic to your website.
It is not just good SEO, but also good SEO techniques. SEO techniques like SEO keep evolving from time to time. Some techniques fall by the wayside and become irrelevant while others keep getting better and newer ones that are in tune with the latest trends emerge.
Some good SEO techniques that drive more quality traffic to your website include
Content Marketing
It is said that ‘Content is king’. It truly is, eye-catching. Role of Content Marketing to Optimize your Website
To make it one in the real sense of the word, your website should contain
- Stimulating content inclusive of captivating visuals; data that correlates to the topic of the content; powerful infographics that will make viewers swiftly understand the topic and its significance; and above all, some eye-catching licensed photographs that will get your business mentioned on other websites. This will work like an elixir, not only in catching viewers’ attention instantly but in also attracting quality links to your website which in turn will drive more traffic to it.
- SEO optimized blog posts are inclusive of meaningful keywords posted twice or more times a week. They help build trust, acquire quality backlinks, attract more leads and eventually fuel successful conversions.
- Informative articles that are of value to your site’s audience.
Overall, the content should be of help to the viewers and offer solutions to their probing questions as well as the problems they face.
Email Marketing
E-Mail still remains popular and still maintains its unique slot. People still use e-mails extensively, open them, and click links in them as well. It still works as an effective promotional marketing technique. How to Do Email Marketing?
Likewise, it still continues to work as an effective SEO technique. To make it even better, you can try out varied ways to attract people like
- Promoting your newsletter. This will get people interested and ask for it through their email addresses.
- Creating ads with promotional slogans like freebies or discounts in exchange for an e-mail, on social media. You can have sign-ups that will get people to sign-up for them thereby sharing their e-mail addresses.
- Running a competition that guarantees prizes to the winners. To this, you can have an entry condition that asks for an email address.
If conceptualized and implemented properly, all of the above can work effectively and attract a consistent stream of traffic to your website. You can also have calls-to-actions across your website. This will activate viewers’ interest and get them to take decisive action, vide their e-mail address.
Guest Posting
Guest posting means an article written by a guest to your website and published on your website.
Good quality guest postings on your website will
- Build links to internal pages in your website thereby creating more entry avenues for your site’s visitors to find the content of their choice on your website.
- Build links from other high-traffic websites. This will give your site visitors good references while also enhancing their user experience.
- Create a scope for introducing the subscription element. This will attract quality visitors who will be willing to pay for it and who will make for good referral traffic also.
- Create a scope for pacts with reputed authors or other quality websites. This will help fuel referral traffic, which means traffic to your website, and also to the sites with whom the pact is entered.
Eventually, your website will be the winner. It will earn meaningful targeted traffic that will boost your authority, and credibility, and help earn good business.
Strong Local Presence
If your website develops a strong local presence, it stands to attract quality local traffic.
Apart from this, you can drive more local traffic by
- Updating your GMB profile consistently, with accurate, relevant facts.
- Getting meaningful reviews from clients that are positive.
- Acquiring local backlinks that will be a valuable resource in localized searches.
- Linking to structured citations like local directories, review sites, etc.
- Ensuring unstructured citations in local business blogs.
When incorporated into local link-building strategy and fused with local SEO, the results will be dramatic - more leads and conversions.
Cultivation of Influencers
Getting respected influencers whose views are read with interest and respected, onboard will help spread positive messages about your brand and fuel traffic to your website.
Leveraging influencer tools like Upinfluence, Pitchbox, etc, will help you find influencers who are a good fit for your business and also your website’s content; and gets them on your side.
Apart from influencers, there are bloggers who can also be effective in driving traffic and creating awareness about your brand. Their blog content that highlights your brand can help attract a regular stream of visitors to your website.
Participation in Online Communities
A much-underestimated SEO technique, online community participation can work effectively in driving traffic to your website.
By participating in online communities, you can cultivate good contacts who can act as traffic facilitators for your website and fuel traffic to your website. For instance, Quora is an effective online community platform that ranks high on Google, which means your business and website can gain more visibility and attract quality leads if people ask questions regarding it on Quora. Potential customers’ queries can be responded to in a way that convinces them positively.
Another good online community platform is Reddit which can as well be used effectively to drive traffic to your website.
Final Word
Every day Google is becoming smarter and also more powerful. Likewise, SEO techniques to are getting smarter and better from time to time.
The need of the hour is to stay conversant with trends and adapt quickly. By leveraging the best of the latest SEO techniques, your website can stay ahead of the competition. And also witness a huge difference in its continuing relevance, with greater click-through rates, and higher ranking in Google search results.