As it is all visible, online businesses as well as the online world, are swelling at a very fast pace. There are a number of people who are interested in venturing into this new world of online businesses and are eager to learn the techniques to master it. Of course, there are innumerable things to learn as we always say. However, there are certain things that are mandatory to be learned at the very first step if you wish to grow faster. Wondering what could be a secret thing? Don’t worry! we won’t keep it a secret! It’s SEO that’s the key to success in the case of your online business.
Now what is SEO, that’s what you’re wondering right? SEO stands for Search Engine Optimization. But what exactly is its role? Its importance lies in the fact that it helps you rank your web page on search engines and as you must know, high ranking means a flourishing business. The higher your pages rank, the higher the amount of traffic that your site is likely to get.
SEO or Search engine optimization can be further divided into two parts- On-page SEO and Off-page SEO. Both have different meanings, and different purposes, and both are equally important to attain mastery over this online world. On-page SEO refers to the things that you can do ‘ON’ page to make your page rank high like meta tags, descriptions, robot.txt, etc while Off-page SEO refers to the things you can do ‘OFF’ your page like social networking, article submission, blogging, etc.
5 Techniques of Off-Page SEO Marketing
Today, iBrandox, the best web designing company in Gurgaon, will be more focused on sharing techniques pertaining to Off-page SEO, the ones which will help your page rank higher and take your business to another peak level. So, let’s go for it!
1. Social Networking Sites
The very first step and the very crucial one too! Social networking is growing bigger and bigger with every passing day! It is becoming important to advertise, market, and build your website into a reputed brand.
So, the first thing you shall be doing after reading this blog- make a social networking account across all the popular platforms and make it more visible. Don’t forget ‘Jo dikhta hai, wo hi bikta hai’!
2. Start with Blogging and Blog Marketing
You are into writing and online business too? Perfect! There couldn’t be a better combo than this. These days, blogging is growing as something to be in the fashion and luckily, it is one of the coolest ways to promote your website online. Write amazing blogs and start sharing them, our youth loves to read funky blogs, especially when they turn something complicated into a simple one. Write good and unique, and see how quickly you will be popping up on the search engines.
Wait, this is not it! Make your content look attractive. Present it in such a way that people wait for your blog every day. Add infographics, tutorials, viral videos, and every possible thing you can think of to attract readers!
Also, there is something called blog marketing! Now what is it? It’s about making your blog more visible by posting comments on other's blogs, leaving its links on your social media pages, etc. This is just one of the ways to make your presence stronger.
3. Photo and Video Marketing
It is very obvious that something that looks interesting is always more appealing than anything. Our generation is very keen on photography and videos, so why don’t use them to serve your purpose? Start sharing your website’s or product photos or videos as much as possible! Make it reach as many people as you can.
4. Social Bookmarking
It is another great way of promoting your website. But how exactly it happens? It is done by submitting your latest blog posts to the most popular bookmarking sites from where search engine picks it up and pops up with it as search engines love to pop up the contents of the sites that are updated frequently. And you know what it could do! Loads and loads of traffic generation on your website.
5. Cross-Linking and Link-Baiting
If done properly, these two could help you extensively! Start putting links to internal pages within your site wherever it’s possible. This may increase your internal link popularity which you know is a major factor in Google ranking. This was about cross-linking.
Now let’s come to link-baiting! When you publish another website’s content on your blog or website, never ever forget to place their link as a reference point. Now how will it help you? First, it will reflect you’re honesty. Secondly, seeing you, others might also start doing this, by using your content and putting your link on their website or blog. This will directly lead to traffic on your website.
These were the sole mantras that we had to share with you to make you the off-page SEO champ. If you follow these with your heart and soul and implement them properly, no one can stop you from reaching that unprecedented peak. In case you get stuck somewhere, iBrandox, the best web designing company in Gurgaon, is always there to help you and cheer you up! Don’t think even for a moment to reach us as we would be more than happy to help you. And yes, don’t worry! We’ll come up with On-page techniques soon.