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Why SEO Is Difficult On Parallax Website?
The parallax design technique utilizes several backgrounds which offers a 2D appearance to users as they browse through a website. In order to travel from one page to another a user need not click on hyperlinks. They can simply scroll up and down to access the previous and next pages.
Challenges Created Through Parallax Design
Websites that rely on traffic and search engine-generated leads are advised to refrain from applying Parallax design. Some of the challenges this design technique offers are listed below:
- Due to developments in technology, almost 25% of traffic is generated through mobile phones. Parallax websites cannot be displayed properly on these devices.
- Recently, page load time has become a significant factor in ranking, as websites that take more time to load might lose users since they lose interest and visit websites that load faster. Websites with a Parallax design require more time to load when compared to other websites.
- Google Analytics fails to analyze the content a user requires as there is only a single page. Analytics relies on a technique that examines the content based on the page a user is visiting. Since the page does not change JavaScript tracking is unable to analyze the content engaging a user.
Comprises To Optimize Parallax Design for Search Engines
A combination design is created so that there is one single home page that users use through scrolling. It links to subpages that are available on unique URLs, optimizing search traffic. This is one of the techniques implemented by iBrandox, the best SEO and digital marketing company in Gurgaon.
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var t = $(".LdimgSwnvrVrOne").attr("data-attr-ldimgswnOne");
$(".LdimgSwnvrVrOne").attr("src", t);
window.dataLayer = window.dataLayer || [];
function gtag() { dataLayer.push(arguments); }
gtag('js', new Date());
gtag('config', 'UA-53875827-1');
!function (f, b, e, v, n, t, s) {
if (f.fbq) return; n = f.fbq = function () {
n.callMethod ?
n.callMethod.apply(n, arguments) : n.queue.push(arguments)
};
if (!f._fbq) f._fbq = n; n.push = n; n.loaded = !0; n.version = '2.0';
n.queue = []; t = b.createElement(e); t.async = !0;
t.src = v; s = b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t, s)
} (window, document, 'script', 'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '144010942946156');
fbq('track', 'PageView');
var firebaseConfig = {
apiKey: "AIzaSyB8JMIJDga0k0sSW2NFYnuVuHgvfrVZf6Y",
authDomain: "ibrandox-1f97c.firebaseapp.com",
databaseURL: "https://ibrandox-1f97c.firebaseio.com",
projectId: "ibrandox-1f97c",
storageBucket: "ibrandox-1f97c.appspot.com",
messagingSenderId: "44964557397"
};
firebase.initializeApp(firebaseConfig);
const messaging = firebase.messaging();
messaging.usePublicVapidKey('BB7JUk3BB0QVxlFXRgZq9jiWWU5F03B5EDKuLGD0ktE21Soy05yuM7V5FzdiSFv6OCmMjXpIvpTXt7BpC3wtzew')
messaging.requestPermission().then(function () {
console.log('notification granted');
messaging.getToken().then(function (currentToken) {
console.log(currentToken);
SaveClientID(currentToken)
document.getElementById('token').innerHTML = currentToken;
}).catch(function (err) {
console.log('an error occurig retirve token', err);
showToken('Error', err);
setTokenSendToServer(false);
});
}).catch(function (err) {
console.log('unable to notification ', err);
});
messaging.onMessage(function (payload) {
var obj = JSON.parse(payload.data.notification);
var notification = new Notification(obj.title,
{
icon: "https://www.ibrandox.com/assets/images/push_notification-logo.png",
body: obj.body,
//requireInteraction: true,
data: {
time: new Date(Date.now()).toString(),
click_action: obj.click_action
}
});
});
function SaveClientID(currentToken) {
$.ajax({
type: "POST",
url: 'https://www.ibrandox.com/ToyRenting.aspx/SaveClientID',
data: '{"currentToken":"' + currentToken + '"}',
contentType: 'application/json; charset=utf-8',
dataType: 'json',
success: function (result) {
if (result.d.toString() != "") {
}
}
});
}