The only way for a company to maintain its digital edge is to update its website regularly. You might want to consider a makeover to see significant improvements to your site. When redesigning a website, it's essential to have concrete objectives in mind. There is no use in redesigning if you don't have a reason. In addition to rebranding a company, a revamped website can have a more professional appearance and straightforward navigation. Think about these details as you refine your website overhaul.
One of the most critical steps in revamping a site is identifying its intended demographic based on the content they are most likely to view. When making changes to your site, keep in mind who you want to see. Since they are the source of consistent, targeted visitors, you should prioritize them. Therefore, you should choose who you want to reach before you do anything.
Designing a Target for Yourself
You want your website's design to resonate with the user as soon as they land on your page. Your website's high bounce rate is likely the result of design flaws, poor performance from your graphics, poor-quality photos, etc. Your website's Google ranking will suffer even for highly relevant searches if your bounce rate is high. Create a mockup of your website's design using your brand's colours, photos, and other visual elements before diving into the real thing.
The Domain and Host You Want
Your domain name should be unique, easy to spell, and reflect what you do. If your current domain doesn't meet these criteria, you can think of a new one. Select a trustworthy host that can handle the quantity and complexity of your website's components. Factors like server speed, security, and availability of technical help should also be considered. After you've completed your website's mockup design, you'll need to select a hosting service.
Selecting a CMS for Your Website
An efficient Content Management System (CMS) is crucial to improving your website's look and feel and maintaining its routine. It must be safe but simple enough to change or upgrade anytime.
Before starting the makeover, you must understand the website's page layout and content. If your website has poor navigation, you should create a site map and user-friendly navigation to help browsers crawl and index your pages. Only a well-planned site map can guide the makeover.
Corrections to the Content
Nothing will improve your rankings if your content is poor. A specialist may check your website's content to verify it meets industry standards. If you haven't already, hire a professional content writer to generate SEO-optimized content.
If you don't have an established SEO strategy in place while the content of your website is being developed, you should. You should undertake efficient keyword research and create industry-specific keywords and phrases that may be placed in the website content to ensure better ranking on Google and other search engines.
If your website does not have a responsive design, building a mobile-friendly version should be one of the purposes of overhauling it.
It is estimated that 60% of Google queries originate from mobile phones and other small-screen devices. Before you redesign your website, it would be helpful to think of a way to make it mobile-friendly that also provides a fantastic reading experience.
One-page calls to action are impossible. It should follow the user across the sites so they can buy a product, service, newsletter, contact you, or do other things. To understand the many sorts of CTAs and how to make them engaging, contact a competent website development agency like iBrandox.
The Rate of Loading
Nearly half of all website visitors will leave if it takes longer than four to five seconds for the page to load. Before beginning a redesign, you should have well-defined search engine optimization and technological techniques in place to improve page load times. A higher search engine ranking indicates how successful your website redesign will be.
Effortless User Experience Design
The quality of the user experience is a critical factor in the success of a website. Developing a compelling user experience should precede any website makeover. You need to know exactly what your visitors see when they land on your site and where they should go from there. Websites can be evaluated and advised by UX specialists.
What elements do you plan to maintain when updating a website?
The main areas for retention or elimination are:
Is there a new, prominent design motif at your firm? To what extent would you like to update the company's branding, including its logo and colour palette? In the first phases, you could aid in branding.
Everyone was wondering whether there were any new offerings or features. It is a moving target regarding what is considered acceptable in terms of content. Moreover, there is a need for lengthier and more user-focused content.
Check if your website matches digital marketing and SEO strategies. Digital marketing and SEO usually follow website construction. It means that your online content and advertising efforts may be at odds with one another.
Maybe your website's design and layout haven't evolved as quickly as the internet.
Every five years, a new iteration of the technology can render your code obsolete, cluttered, and bloated. Because of this, maintaining order and accuracy is challenging.
System for Managing Content
The decreasing complexity of content management systems (CMSs) is a factor in lowering the price of website upkeep and enhancements.
Websites tend to be unnecessarily confusing a lot of the time. Chat, search, filtering, and translation features will all be built in to ensure their continued usefulness in the long run. The code is still present, making the site less organized and slower.
Conclusion
iBrandox can help you redesign your website while considering the aforementioned. Redesigning your website is the best way to update its appearance. It may improve potential customers' perception of your company. We've addressed the most important website redesign variables.