The first thing which we get attracted to when we land on a website is the visuals, the interface, and the design of the website. A website is an essential part of any business, especially in this era of digitization where everything is sold and purchased online. A lot of businessmen do not understand the crucial role of a website in customer acquisition efforts and its overall impact on the sales and revenues of a business and hence they lack behind modern, tech-savvy entrepreneurs. Your website is your brand’s identity and this is what defines you, and your services thus it is extremely important for a brand to go through Website Re-designing.
Website Updation and Website Re-designing are two different things, the former simply means making small updates about products, switching a bit of photo, or redesigning a logo while the latter is a bit broader process that includes changing the overall look of multiple pages on a website and the way information is structured.
Website redesign is costly and a time-consuming process but a lot of your potential customer's first impression will be based on your website's design and what they see on your website and so it is important to undergo website redesigning but apart from this, there are five more reasons why one should go ahead with the process:
1. Not Mobile Friendly
With mobile phones becoming budget-friendly, there has been a surge in the number of people who access the internet through their mobile devices. It is not a military secret that nearly 55% of all web traffic comes across the world comes from mobile devices and so it is very crucial that your brand's website is mobile-friendly. The identity of a good website is that it should be responsive and could easily accommodate users from different platforms including mobiles. Mobile-friendliness is a rapidly growing trend that even led Google to recommend mobile sites.
If your website isn't responsive or lags on mobile phones, it is likely that it will happen the same with tablets and so it is high time for you to go through website redesigning before you lose out on a lot of potential consumers.
2. Does not portray your brand correctly
Communication is the key to any business. It is vital for your website to portray a correct picture of what your brand is actually about. The website should be curated in such a way that it captures the real essence of the brand and portray a strong image of your business.
It is very important that the website gives a sense of what the brand is all about while mentioning details of products and services offered and talking about how the brand is better than others. If your website doesn't give an actual idea about the uniqueness of the brand, it is likely that consumers will shift to other websites and this is an indicator for you to redesign your website.
3. The Website Stands Unresponsive
This is a major issue with a lot of websites out there. Several brands are losing out lakhs of business due to their website being unresponsive. In this era of speed, people like pace and if your website takes a lot of time in loading and is presented with broken links, outdated offers, server issues, and other glitches, it can be really frustrating for the visitors and in all probability, he/she will likely close your website meaning a loss of a customer for your brand.
If your website is loading slowly, it is for sure that you are losing a lot of leads and therefore it is high time to redesign your website so that gets loaded within seconds and makes the experience of the customer a good one.
4. Outdated Third-Party Tools
It is very common today that most websites feature third-party tools which give a brand the option to add new features on their own websites. The purpose of tools like E-commerce plugins, scripts to embed social media feeds, and exit-intent pop-ups is to add extra value to the brand's website but a lot of time they tend to become a burden on the website, doing more harm than good. The way they harm the website is that they slow down the loading time of the website. These third-party tools are a major distraction for visitors as they are mostly outdated tools that don't work nicely.
So, via website redesigning, it becomes necessary to upgrade these tools to their latest versions which not only appeal to the visitors but also convert them into leads.
5. Matching up to the competitor
Setting a hawk's eye on rivals is very important in this ever-competitive landscape. If the rival brand has made some significant changes in their website structure that has helped them improve their ranking then it's a warning bell for you to undergo website redesigning. It is important for a brand to maintain a website similar to that of its rival in the industry.
If your competitors have undergone several changes in their websites, it is advisable for you to consult a professional web designer who can assist you with necessary changes that will help you enhance your website's ranking.
Your website is your brand and if you felt any of the aforementioned scenarios, don't hesitate to undergo website redesigning as it is without a doubt the most effective marketing tool at your disposal. If you are looking for the best to help you in website designing, then iBrandox is your undisputed partner in the same. Emerging as a leading web development company in India, iBrandox has successfully laid the foundation of efficient web designs that scream brilliance.
Change is constant and hence it is important to cope with it. A carefully designed website is the consumer's gateway to your brand and hence one should always look after the website's requirements as per the modern changes.