For a professional graphic designer, logo design for every new project comes with unique challenges. If you have already earned fame in this field, this write-up is surely not for your purpose, as you already know how to serve your clients. But if you have just started but are willing to know the steps to create a great logo, the blog will deliver some crucial information to turn you into a pro.
Build up a BriefBefore you start sketching, you need to understand what your client wants the trends and if he/she has any issues right now. Ask the client some important questions and his answers will help you get a clear understanding of his demands, ambitions, and problems. Based on these, develop a brief that will guide you throughout the designing process. Make sure that to give the client a rough estimate of the cost of
logo design.
Do ResearchThe clients often forget to mention all the details during their initial conversation with the logo designer. Some details may apparently be of no importance to him but you need to know all nitty-gritty to uncover and understand the issues for branding. The key to discovering a client is to do more research about his brand, business, achievements, aspirations, and personality.
Create a LayoutEven in this age of the computer, the graphic designers often resort to ‘paper and pencil’ for creating a layout. As a creative person, you have several ideas and until and unless you pour your thoughts on paper or computer, it will not be easy to find out what will work best for your client’s requirements. Like me, you will surely scratch your own creations and start from zero times and again. Start with paperwork and once you are satisfied with a particular layout, it is time to compose the design on the computer.
Ask for Your Client’s ConfirmationShow the layout to your client for his confirmation. If he gives a green signal, proceed to the next step. If he suggests any change, incorporate those into the final layout. After all, satisfying the client should be your first priority.
Pull Everything TogetherA logo has several components – graphics, colors, and catchphrase. Though the content writer often writes the catchphrase, sometimes the graphic designers do the work themselves. Once you are done with the choice of layout, create it on your computer. Fill it with appropriate colors to make it attractive but not gaudy.