There are millions upon millions of websites that abound on the internet today and the only way in which you can get to what you want is through a search engine that filters your query to get you to the correct website. Now, there is tremendous competition among websites of a
similar nature to attract visitors, and the way they do this is through Search Engine Optimization or SEO.
Search Engine
Optimization
Search Engine Optimization or SEO as it is frequently called is both an art as well as a science. It is the technique of getting the webpage to rank high in different search engines like Google. Because search engines are the main way for people to come across the content they are looking for, SEO leads to an increase in web traffic to a particular
website.
Search engines like Google have a section at the top of the search results that feature paid advertisements. This is followed by the regular results which are known as the “organic search results”. The web traffic that occurs as a result of SEO is known as
“organic search traffic”. This is different from the traffic that happens because of ads or paid searches.
The advantages
of SEO
Search Engine Optimization is a central component of online marketing because search is one of the main ways in which a user navigates the internet. In a calendar
year, trillions of searches are conducted on search engines like Google,
Yahoo, Bing, Yandex, and Baidu. For the majority of websites, the traffic that occurs as a result of searches in search engines is known as “natural” or organic traffic. This component accounts for a huge portion of the total traffic.
In a search engine, the
Search results are presented in the form of a list. The higher up the list the website can get; the more traffic it receives. As an example,
the number one result will account for 40-60% of the total traffic for
that particular query, and the number two or three results will receive
significantly lesser amounts of traffic. Also, only 2-3% of the people
will click through to the second page of the search engine results.
Hence, even a tiny improvement in the rankings in the search engine will result in the website receiving increased traffic as well as business.
How does Search Engine Optimization
work?
Search engines like Google have many algorithms
or sets of rules that determine which pages to show up on the search
results for a particular query put in by the user. The algorithms in
question are very complex and they take into account thousands of
ranking factors for a particular search engine result page. But three core metrics are common to every query on the Search Engine that determine the overall quality of the site and the way it
ranks:
- Links: The links
that come from other websites have a key role to play in determining
the ranking of a particular site on Google as well as other search
engines. This is because a “link” from other websites is viewed as a
quality vote since websites are unlikely to link to a site that is of
poor quality.
- Content: The search
engines will analyze the overall content that is present on a webpage
to determine if the page is worthy of showing up on a query by
the user. A significant and large part of Search Engine Optimization
lies in creating the desired content with the relevant keywords that a
search engine employs to show the webpages upon a
query.
- Structure of a page: This is the third main component of SEO. Webpages are written using HTML and
how the structure of the HTML page can determine the ability of the
search engine to show the page on the search results page. Having the
relevant keywords in the URL, title, and also the headers of the page can
drastically improve the chances of the webpage ranking on the search
engine results.
Techniques of search
engine optimization
The first step is to understand how the search engines work, however, improving the
ranking of the site will involve different SEO tactics to
optimize the website for search results. A few common SEO tactics are
described below.
- Keyword
research: This is a primary tactic of SEO that involves
looking at what keywords a site is already on the rankings for and also
what keywords the competitors of the website are using. Also, a lot of
research goes into finding out what keywords the customers are using and
then incorporating those keywords on the web
page.
- Content Marketing: After
the potential keywords have been identified, content marketing comes into effect. This involves the updating of existing content and the creation of new and compelling pieces of content. Google and other search engines place a very high premium on original content and a riveting piece of content has a great chance of resonating with the readers and enables the site to rank high on search results.
- Link building: Backlinks
are the links from external websites and they are one of the most
important ranking factors for Google and other search engines. Obtaining
good quality backlinks is one of the main things that SEO does and it
involves the promotion of good content, collaboration with other
websites, and submission of the website to the related online
directories.
- On-page
optimization: The improvement of the structure of the webpage
can have tremendous results and it is one thing that is completely
within the hands of the webmaster. Some of the common techniques in use
are optimizing the page URL to include keywords, updating the title tag, and usage of the alt attribute to properly describe the
images.
Some of the common tools employed by a leading SEO company in India are Google Search Console, Google Ads keyword planner, backlink analysis tools, SEO platforms, and also social media. If you are looking for the best SEO services in Delhi to promote and optimize your website for increased traffic and conversions, iBrandox is the best bet for you. This SEO Company has all the
technology and manpower to effectively take charge of your SEO campaign
and deliver great results that you will be satisfied with.