The future prospects of email marketing have attracted almost everyone. Because, it is considered to be that ultimate medium that helps people in formulating strategies and adapting a better approach towards this marketing technique. So, what’s in store this year, and how the scenario is going to be? That brings us to the 5 strategies of email marketing that have flourished in 2015.
1. Giving Importance to Real-Time Content: The life of an email is quite short, let’s say 48 hours on average. However, there are only a few elements that leave an instant impact on the customer’s mind. And a proven element amongst them is content. The magic of real-time content is that it grabs the attention of the reader in no time, and leaves an impact that lingers more than the sales flash.
2. Selecting Appropriate Email Marketing Agency: Email marketing has emerged to be a tremendous channel for promoting or advertising website/company’s product or services. This has given birth to several agencies who guarantee to provide amazing services at affordable prices. Selecting the best amongst the best is a daunting task. But, when you want to succeed with your marketing strategies then you undoubtedly need an email marketing agency like iBrandox.
3. Preparing Advanced List Growth Solutions: Marketers have always focused on responsive designs that would optimize the emails, and make them suitable for every platform. However, this year attention should even be paid to paid media & social media so that maximum ROI can be achieved.
4. Personalizing Emails: Emails being relevant to the customers are the essence. This is the reason why strategies should be laid to personalize emails that would result into higher revenue and at the same time keep your customers satisfied.
5. Transactional Emails: This year importance is given to transactional emails, where your data sources will be integrated with ESP (Email Service Provider). With this, you can have another source that would allow you to have multiple fields for extension.