According to a latest E-commerce report, India is all set to reach the seventy billion USD mark by the end of 2020. So, if you are not yet prepared for this humongous growth and opportunity, then probably you are making a huge mistake. E-commerce companies must realize that eCommerce tools have immense power when it comes to transforming their businesses and can help them realize their goals with minimal efforts. E-commerce websites allow businesses to connect and interact with a wide base of customers locally, nationally and even internationally. When a company launches its eCommerce portal it can expand its customer base and explore unlimited opportunities for sales and promotions. Here, take a look at the latest eCommerce trends and discover how eCommerce services providing companies like iBrandox can help you make the most of your eCommerce portals.
1. Reward Program Gaining Momentum: One of the biggest trends being witnessed in the eCommerce space is that the reward programs are gaining pace and momentum. E-commerce companies are announcing customer reward and loyalty programs to keep their clients engaged. In fact, such programs are also being used for retaining clients and building a long-term relationship with loyal clients. Thus, eCommerce portals are not only finding it easy to attract their customers via exciting rebates, promotions, products, deals and pricing but are also gaining loyalty of their regular customers.
2. Shopping Via Mobile: Yet another trend that is fast catching pace is shopping via mobile phone. An increasing number of eCommerce stores are now getting queries, calls and orders over mobile. E-commerce companies are beginning to realize the need for creating a responsive website that can be easily accessed via mobile phones, smartphones, tablets and even personal computers. In fact, a number of eCommerce portals have already launched mobile friendly websites to cater to the needs of their customers and offer them prompt and assured services.
3. Product Promotions via Videos: Another noticeable trend is the promotion of products via effective and unique videos. An increasing number of consumers prefer to purchase products from companies that have generated enough awareness or promoted their brands, products and videos through high-quality and meaningful videos.
4. Popup is Back: Not many companies are aware but the popup trend is back into the picture and a growing number of eCommerce companies are using it to offer exciting promotions, offers, deals and more. In fact, many eCommerce companies are also using the flash sales strategies and techniques to entice their online customers and convince them into buying their products instantly.
5. Better Images, Attractive Homepages: There’s no point in having an eCommerce website with dull and small sized images and scattered homepages and both eCommerce stores as well as eCommerce services offering agencies have come to realize this for sure. Huge, good quality images as well as enticing homepages have become almost necessary. This is motivating eCommerce store owners towards developing and designing a truly professional and exciting website for their clients.
6. Analytics in Real time: Rather than waiting for an entire month, eCommerce companies are using analytics to determine their customer’s behavior and buying pattern in real time. Earlier, analytics was used right after the month came to an end. However, this scenario has undergone a massive transformation now and eCommerce portal owners are using real time analysis to determine what exactly they need to do in order to improve their customers’ experience as well as their overall portal and business.
In a nutshell, the eCommerce industry is witnessing some of the major trends this year and if you too wish to promote your store and work in the direction of increasing sales and revenue then don’t hesitate from seeking the services of a reputed and experienced eCommerce services providing agency such as Guragon based iBrandox. With iBrandox as their eCommerce partner, businesses can better manage, promote and sell their products and add tools required for enhancing their customers’ experience. E-commerce portals can also acquire flexible and easy to use payment gateway solutions and a well designed and user-friendly eCommerce portal. The eCommerce specialists at iBrandox offer some of the most appropriate marketing and promotional tools and services including, customer dashboard, shopping carts, product management, category management, Order Processing Module etc, enabling eCommerce stores in achieving their sales and revenue targets conveniently.